Price Drop Marketing

You have been preparing your live, online video training session or webinar and now it's time to think about how you are going to market your goods and services. Many webinars follow the training part of the presentation with a promotional offer for their products. We're going to talk now about one simple marketing strategy that you can apply.

This tactic is called 'price drop'.

The price drop is accomplished by building the price of your product up by adding up the values of all of the materials, knowledge and benefits that your product contains.

For example, if your training video contains 10 hours of video and each hour of training is worth $100, then the total worth of the video is $1,000. Presenting your product in this way is called building your offer stack. Now that you have a high perceived value for your product you can drop the price. It can be more effective to have smaller, multiple price drops than a single large one. Tell your audience that your product, valued at $1,000 will be offered for the next month at a 50% discount. Now the price of your product is $500, already a huge savings. Then you thank your audience for attending your webinar and let them know that, for today only, they can purchase your product for $200. This will seem like an incredible bargain and should promote the successful sale of the product or service that you're selling. You, of course, had valued this as a $200 product all along, so you are not really discounting, just using an effective marketing tool.

If you have said that the price is going up to $500 dollars then you need to make the price increase. This will reward your webinar viewers and early buyers and make them want to come back and buy early again in order to get the best savings.

Starting with a high price and then reducing it is not an effective strategy for most of the kinds of goods and services offered by webinar. Discount sales work for large store chains, not smaller companies selling on the internet. Starting with a high price does not encourage people to take advantage of the price right away.

If you are looking for an effective way to promote your products and services at the end of your webinar, one of the best tactics is the price drop. Using this method you build the value of your product during the presentation. When you have established a high value you can then price drop, in stages, until you reach the sales price that you wish to sell at. This lets customers think they are getting a real bargain and it rewards your early shoppers.

Remember, you want people to buy early, so give them your best price at the end of the webinar and increase it later; don't start with a high price and then drop it.

Learn How to Cook the Perfect Pasta Recipes Made Simple

If nothing else, you must continually remember to only cook pasta just before you dish the meal. A common mistake when cooking pasta is that people leave it sitting around whilst they then think about making the rest of the dish. If the pasta is prepared well before the meal, then odds are you'll probably finish up having a cool, stringy and sticky mess.

Make sure you utilize a good and high enough pot and only fill the water level to round the 3/4 full point. Having anymore water than 3/4 of the pot will often lead to an overflow during cooking that could have your pasta end up poorly cooked and glued into the bottom of your pot. Salting the water needs to be completed carefully at a period prior to the pasta is added to the pot.

Observe The Golden Rule of Cooking Pasta

Be certain you follow the "ten, hundred, thousand" formula. This formula is ideal when cooking. 10g of salt for every 100g of Pasta for each 1L of water. The point to recollect should be to always add salt to the water when it's boiling, lowering the warmth once the salt is stirred through. By forgetting to add the salt before the pasta, you can cause the pasta to need extra cooking time. And don't worry in case you add too much salt, because a common technique is to add a potato into the cooking water. The potato acts like a sponge and soaks up much of the surplus salt. And do not despair if ever the potato doesn't soak up all the salt, because you can always rinse the pasta under hot water after it's cooked.

If however you discover you haven't put enough salt into the water, then it's better to add extra flavour through the use of sauces that support the pasta. Once the salt has been dissolved throughout the water, increase the warmth until you reach boiling point once more. If you are cooking long pasta just like spaghetti or fettuccine, having a long fork will give great results. If however, you are cooking shorter pasta, then you're better to use a wooden spoon.

Resist the temptation to break up the pasta whenever you're putting it into the pot. Instead, wait until the pasta has softened before stirring using a wooden fork If using a lid during cooking, allow some steam to escape, stirring the pasta every three minutes or so.

There are different types of pots that are fitted with special nonstick coating and will even allow your pasta to become al dente. Still, someone should stir the pasta frequently to best achieve even cooking. Different pasta takes longer times to cook, so cooking time does rely upon individual's tastes.

To create perfect pasta, make sure you confirm the cooking time which is printed over the pasta's packaging. Failing that, you can always taste test the pasta during the cooking process. You have reached a great cooking point when the pasta is soft to touch and yet still firm in the middle. By cooking your pasta in using this method, you have created "al dente" pasta.

When it's time to drain the pasta, leave two tablespoons of cooking water within the pot with the pasta. This may allow you some breathing room to dilute sauces if need be. If you're planning on adding sauces to your pasta, then coat them lightly only after sufficiently warming the sauce.

Remember you are able to always reheat the pasta in the cooking pot after adding sauces to ensure you get a regular heat. Many people tend not to realise the pasta will still cook long after it is drained, so serving quickly is best advised.

If you intend on making pasta salad dishes, then after draining the pasta, coat it in a little olive oil. Then, allow it to cool whilst stirring regularly. Once the past has cooled, then you can add additional sauces and serve.

By using these suggestions when cooking pasta, one can create perfect al dente pasta dishes that family and friends will love.

Could Food Be Causing Your Learning Difficulties' Nightmare?

Research You May Not Be Aware Of....

Concerns have existed for approximately 40 years about the impact of modern processing of food on our children. In the early 1970's leading paediatricians, allergists and doctors began to question the safety of processed foods. One allergist/paediatrician in particular, Dr Feingold, was extremely concerned. Over the space of a decade, he had seen an exponential rise in children being brought to him with behavioural and learning issues. His research lead him to the conclusion that the processes, additives, flavourings and preservatives being used to grow, manufacture and store food were behind this exponential rise. He was seeing children with migraines, irritability, mood swings, depression, aggression, the inability to read, conditions that mimicked dyslexia, dysgraphia and dyscalculia as well as all those behaviours and symptoms we associate with ADD/ADHD.

He was not alone with his concerns. Researchers across the globe began to look at the effects of food on behaviour and the ability to learn. Their findings may surprise you.

According to Dr Feingold, up to 90% of cases that were presented to him with the newly coined "disease" of ADD/ADHD were caused by food alone. Since then, numerous studies have been done. Those that claim that food has no relation are the ones who get media coverage and are widely quoted. Those that show food to be the culprit are swept under the carpet and actively discredited - interesting isn't it? Yet research is still happening that shows the connection between food and behaviour - some researchers have shown through double-blind placebo tests a 100% reaction to certain foods...

For my part, I do believe that diet can and does play a significant role in behavioural problems. From personal observation with my own children and myself I can see how their behaviour, ability to learn and their general well being is impacted when eating certain foods.

Does Your Child Have Any Of These Common Reactions To Food?

Irritability Inability to focus Lethargy Depression Asthma Aggression Distractibility Hyperactivity Confusion between symbols (letters, numbers etc) Tiredness Fatigue Difficulty in focusing eyes Poor memory function Headaches Loss of appetite General feeling of unwellness Words blurring on the page Words fading in and out Losing their place when reading or moving between work book and whiteboard

Why It Is Important To Consider Food As The Culprit

Many of the above symptoms can be confused for other "disorders". When we see a child that is hyperactive, we are led to believe that there is a malfunction in the brain (chemical imbalance) that can only be fixed by using drugs. However, what if the imbalance is caused by a food that suppresses the natural creation or absorption of that chemical (neurotransmitter) in the first place? Remove the offending food, remove the problem behaviour...

Or the child who has difficulty reading? Could their problem be caused by the food they eat? Dr Feingold believed so. He and his team saw many children who had difficulty reading become proficient readers just by changing the food they did or didn't eat...

Nowadays, it is very easy to become trapped in the convenience food cycle. Supermarket aisles are jam packed with food that is either wholly or partially man-made. They are not naturally occurring foods, some don't even contain a natural food. The glossy packaging and the seductive advertising convince us that feeding our children and ourselves these foods will enhance our lives. But what if they don't?

What They Are Legally Allowed To Put In Your Food And Not Tell You...

Take Vanillin for example. It is an artificial vanilla flavouring made from paper mill by-products, from petroleum, and even from animal waste. Yet we find it in many everyday foods.

What about the colourings that create the blue, pink, green, red, purple and yellow foods like ice cream, lollies, jellies, cakes, cereals, canned fruit and vegetables etc? Where do they come from? Many come from petroleum based items, industrial waste, animal waste and the by-products of the manufacturing process. Many have high levels of arsenic, lead, mercury and other nasties...

Is it any wonder that food could cause adverse reactions in children and adults?

Then there are the natural foods that can cause problems. Many people are sensitive to foods that contain salicylates. Foods such as apples,almonds, apricots, berries (all), cherries, chilli powder, cider and cider vinegar (apples), cloves, coffee, cucumbers and cucumber pickles, currants, grapes & raisins, nectarines, oranges, paprika, peaches, capsicum, plums, prunes, tangerines, tea, tomatoes, wine and wine vinegar (grapes)...

These foods are good for us - IF we aren't sensitive to the salicylate in them. Many people over consume these foods and that is where the problem begins. Most can tolerate small amounts - it is when we eat too much that problems show up.

I'm not a nutritionist, however, when the research starts to stack up and I trust the source (not research sponsored by the very food companies that produce these toxic substances) then I'm curious enough to look at how food affects my family.

As they say in the computer world - junk in, junk out...

When food is the building block for all of the neurotransmitters, nerve cells, brain cells, every cell in my body actually, why would I want to put substances in that can and do cause harm? Very little of the human body doesn't require food in order to be made. The neurotransmitters that regulate brain function, memory, cognitive ability, moods, appetite etc all derive their basic building blocks from the amino acids found in the food we eat.

Without the correct food inputs the output isn't there...

Using Banner Advertising to Get More Traffic - 2 Expensive Mistakes You Need to Make Sure You Avoid

If you are going to make a lot of money from your banner advertising you are going to have to make sure you are focused on avoiding the 2 most expensive mistakes you can make. In this article I want to show you exactly how to avoid these mistakes so you can go on to maximizing your traffic and income with this traffic source in your niche market.

Mistake #1 - Spending more then you can afford when you are starting out.

Because of the fact that banner advertising is so easy to use and so predictable, people often think they should spend every dime they have on getting visitors to their site as they think they are going to make a massive amount of money from this source.

You have to make sure you are focused on starting out really small and focusing on making a profit on a small scale before you ramp up your traffic and get thousands of visitors to your site.

Mistake #2 - Not tracking your results! You have to realize that not every site is the same when it comes to getting more visitors. You have to understand that if you don't track your results and track which sites are going to make you the most amount of money, you are going to end up losing money and potentially go out of business.

So make sure you are focused on tracking your results so you can focus on doing what is working. This will also allow you to cut out the sites that are not getting you the traffic that you want.

Telecare Services Help Seniors Stay Independent

With an ageing population and people staying fitter longer, it's not surprising that more and more people are staying independent longer.

However, when people are staying alone, they are still at risk of suffering mishaps which is why telecare services for the elderly are so important.

They provide reassurance not only to elderly individuals but also to their loved ones such as friends and family that if anything untoward did befall them, help would soon be at hand.

Alarm monitored services work by supplying individuals with a base unit and a personal alarm to carry on their person in the home. This may be in the form of a pendant, bracelet or necklace.

Should an elderly individual have an accident, they can activate their alarm, and will immediately receive assistance.

Normally, a call will be made to the base unit but if for whatever reason the individual is unable to communicate, then the personal alarm service seeks to contact pre-designated keyholders such as neighbours or relatives, and if necessary the emergency services.

Usually, such telecare providers will already have been fully briefed about individuals and be able to call up any relevant medical information on their computers. Such telecare services provide support 24/7, so their benefit in providing peace of mind is clearly incalculable.

And, obviously, it's not only the elderly who can benefit from telecare services but anyone with any sort of infirmity but who wish to retain their independence.

Ageing can be distressing for some people especially when they suffer from ailments which can affect their independence. And, one of the most distressing aspects is being told that it's too risky for someone to remain in their own home which often they have become hugely attached to.

Alarm monitored services, however, have provided a lifeline to those who may be at risk but are still relatively mobile.

It means many people can retain their independence longer, making positive choices about where they'd like to reside, with the prospect of entering a home only required for the very infirm or those requiring round the clock medical attention.

This is clearly a progressive step for an ageing population staying healthier longer, and thankfully, many not for profit organisations operate in the telecare market, so the pricing of such alarm monitored telecare services tends not to be overly prohibitive.

The only drawback is the personal alarm being located close to the base unit so help is easily available when an individual is at home.

But with the giant strides continually being made in digital and mobile technology, it's not beyond the realms of possibility that such alarms will be usable in the near future - wherever any individual may be.

Methods To Solve System Of Linear Equations

Different Methods To Solve System Of Equations

In my previous articles on linear equations, you have learned how to solve linear equations by eliminating the only variable the equation contained. In this presentation I am going to explain the system of linear equations. In these types of equations, there are more than one variable involve and more than one equation to solve as well.

Solving linear equations in one variable is isolating the variable but solving system of linear equations is not only isolating the variable at one side but solving all the given variables in all the equations simultaneously. In these types of equations, there may be two equations with two variables or three equations with three variables as shown below.

System of two linear equations with two variables "x" and "y" is given below:

3x + 5y = 2

2x - 3y = - 5

Also there is possibility of a system of three linear equations with three different variables.

This system of equations is a grade eleven level and a higher algebra topic. But the method to solve is similar the method above. Below is an example equations having three variables "x", "y" and "z":

2x + y + 2z = 1

x + y + z = 1

3x - y + 2z = 0

Above was the introduction to different system of linear equations and two very common types of systems we have discussed. Next are the ways to solve the system of linear equations. There are three very common methods to solve and in this article, I will introduce you with these methods and explain them one by one in my coming articles. Below is the list of all three methods to solve system of equations.

1. Graphing method to solve system of linear equations: This method involves drawing the graph for each equation and analyzes the graph to find the solution. Graphing can be further done by the following three ways:

Graphing by tabular method or graphing by intercepts or graphing of equations by finding the "slope" and "y-intercept".

2. Substitution method: This method involves finding the value of one variable in the form of other variable in substitute this value into other equation in the system.

3. Elimination method: This is the most common and easiest method to solve system of equations. In this method the coefficients of the same variable in all the equations made same and then equations are subtracted to get rid of this variable and the resulting equation is solved to find the value of the other variable.

Hence, there are three very common methods to solve the system of linear equations and we are going to explore them one by one in my coming articles.